How would you describe yourself?
I’m a San Francisco Bay Area transplant who always dreamed of living in a beach town. I now find myself in the dreamiest of beach towns living a very blessed life. I am passionate about preserving childhood and keeping that spark of innocence alive for as long as possible. I have traveled the world and seen and lived in other cultures. I value diversity and the beauty it brings to this life.
How long have you been involved in your business?
Over two years, just a few short months after DotDotSmile started accepting independent merchandisers.
What is your why?
“Let the little children come to me for the kingdom of heaven belongs to SUCH AS THESE.”
As we look to our children as our hope for our future, as limitless potential, and as examples of acceptance, purity, and unconditional love may we be inspired to be such as these. May we strive to see others and the world as they do. May we never become so tarnished or worn that we forget that each one of us has a purpose and is treasured.
DotDotSmile with Such As These is on a mission to make sure our girls are able to stay little girls and choose to be who they choose to be in an industry and culture that wants to shorten childhood. Instead of letting them stay children, the fashion industry and our culture seeks to turn them into little adults. Through these comfortable and age-appropriate fashions that are message and character free, we hope to make a difference and a statement of defiance against stealing away childhood.
Tell us a little about your family.
I am from the San Francisco Bay Area but have been a Ventura, CA transplant since 2004. Wife to a high school teacher and coach; mom to Anthony and Angelina.
How do you prioritize family and your business?
My family comes first. Because of that commitment, I work my business part time and only do vendor events every 4-6 weeks. I keep my operation small and simple and have many features of my business automated to reduce the amount of time and attention required. My kids are also a part of my business – Angelina models and Anthony helps with trivia. They have both been known to jump on to live sales with me as well.
Where do you see yourself in 5 years?
I have always been a planner but find that looking too far ahead only takes away from the now. We are not promised anything more than today. My goal is to always find a balance between having something that is my own, that gives me a purpose and being 100% present for my family needs. That changes as we enter each new phase in our lives.
What keeps you motivated?
My family and being a champion for childhood preservation.
Biggest life lesson learned?
I am in control of me and no one has power over me unless I allow them that power.
Biggest lesson you’ve learned in business?
Things never go as planned, so under promise and over deliver.
What is your secret to success?
Making personal connections with my VIPs. Extending grace and patience to my fellow merchandisers and not getting caught up in the hype or rat race that many MLMs try to encourage. I have my own vision and my own goals for my business and while I stay aware of what is going on and emphasize fair business practices, my motto is “I love DotDotSmile and what it stands for, so just give me my dresses and let me do my thang.”
All entrepreneurs encounter bad days. How do you handle yours?
I reassess my goals, and if I have wandered from my center, I make my way back.
What was your sweetest success story?
I started in 2016 with a partner. I had NO IDEA what it meant to own a business and really had no desire to be an entrepreneur. We started going different directions at the beginning of 2018 which lead to an inevitable split. I told my team I was probably done; I thought I would have to give it all up, but I had such a great relationship with DotDotSmile and they were willing to work with me to allow me to keep my team and position. I looked into all the paperwork and accounts I would need to have a legal business and moved forward. I expected to flounder month by month but turns out it has been nothing but success beyond what I imagined. I am surpassing monthly sales goals on my own, something I was sure I would need a partner for. I have maintained part-time hours – something I thought would be impossible. This business continues to be blessed. Most recently, In October I made one of my biggest fundraising contributions to Hands of Hope Africa, the organization that led me to discover my why in 2003.
How do you relax?
I read crime novels, play Candy Crush, and watch Netflix.
What are your most popular products?
Our dress designs with out of this world twirl are definitely the most popular and what DotDotSmile on the map – Classic Cap, Ballerina, Tank, and Empire. Followed by our leggings and kick shorts that make the playground a “London and France” free zone.
What are your favorite business tools? What business apps, products and tools do you use daily to run your business/life efficiently? What could you not function without?
I use Word Swag daily for graphics that I post to IG and Facebook. I have been enjoying MailChimp for newsletters. I just started using slicktext for text subscriptions and have had some early success with it. For inventory management I cannot live without Pop It Up and my Square store. It has provided most all of the automated features needed to streamline my business.
Any advice you have for other women who want to start their own business?
Don’t let the words “entrepreneur” and “business owner” intimidate you or hold you back from trying. You miss 100% of the shots you don’t take. Not only did I not have any experience, I had no desire to own my own business but I found a company and product that I connected to and knew I would be proud to associate with and I figured all the other stuff out along the way. You will always be learning, that is not a sign of shortcoming, that is a sign of growth.
For direct sellers: Please finish this sentence: If it wasn’t for my direct sales business, I wouldn’t have been able to… Go see my best friends who are now both living in South Korea this last December. Pay for my kids’ sports and swim lessons. Reduce the financial burden on my husband. Pay for our first NICE family vacation this coming spring.
Do you send out a monthly newsletter?
I send a weekly one (typically).
How can we get on your mailing list if we are interested in more information?
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